4D Graphics | The "Object"
individual multidisciplinary , Branding/Advertising Project for UCLA SUPRASTDIO
What if advertising took advantage of physical emblematic “Objects” generated by an algorithm that was informed by a company’s most fundamental qualities such as identity, values, philosophy and language?
The "Object" as a free scale identity can be as small as logo or as big as an architecture piece and guide advertising language in both digital and physical world: virtual and real, 2D and 3D and also static and dynamic. The idea of a 4D graphic is shaped when the 4th dimension brings time trough motion creating an interactive environment to be immersed in. From a simple three dimensional object through geometry expressed in height, width, and depth, the perception of forms, textures and color changes with motions inside a transformative environment.
By using the precision of robotics, it is possible to move an object and interact with viewers from various points of views as well as capturing this series of infinitely brief moments through various medium such as film or photography. The experience resulted in the creation of a complex geometry representing the studio programs at UCLA IDEAS as well as a poster and a movie for advertisement and promotion purposes.